Brook Taverner

Smartebusiness has been working with Brook Taverner for over 10 years and has helped grow the brand into one of the UK’s leading menswear retailers. When we met, Brook Taverner were a catalogue only company, and we have worked with them to build their website, help with their growth strategy and to improve their marketing revenue. Revenue has doubled many times during our tenure with this client and we continue to push hard to remain relevant and keep growing. Brook Taverner are a pleasure to work with and our success together is a true partnership.

During this time we have implemented a huge number of propitiatory features for their ecommerce website, having originally built their site on Magento 1 before migrating to Magento 2.

As well as managing a complex ERP integration with AS400, we have built additional site features such as a Fit Finder system, a Google Ads automatic discount landing page system, and a Stock & Bestseller Category Management Position Sorting System which has helped manage dynamically and on the fly products positions on the category pages based on being New, being Bestsellers and stock levels (i.e. we didn’t want low in stock and none bestseller products at the top of the category pages), via a clever point weighting system.

Jason Scott, MD at Brook Taverner stated:
We were very pleased to find smartebusiness as they have been instrumental in our online growth which has seen double digit growth year on year. The key aspect is their understanding of the fundamental drivers to ecommerce growth.

Smartebusiness Development Services
Magento Development
Strategic Growth Support

Other Group Agency Services
UX Design, Split Testing & Klaviyo Email Marketing via Scale Beyond
Google and Facebook Ads Management via Smartebusiness Marketing
Ecommerce Growth Consultancy via Hammersley Brothers

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Brook Taverner